New arrivals
Not everything is meant for everyone.
But the ones who get it… don’t hesitate.
Gut Instinct | True North Hoodie
Black / S
$56.99
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Your intuition has a direction.
This hoodie marks it.
Built around the Gut Instinct sigil, the gold compass-line represents the moment when instinct cuts through noise and points you toward truth. No slogans. No clutter. Just a quiet signal you carry with you.
The fabric is soft, structured, and warm enough for late edits, long drives, and cold mornings when clarity usually shows up.
Wear it when you’re moving toward something—
or away from what you’ve outgrown.
Features
Premium mid-weight fleece
Soft interior for everyday comfort
Ribbed cuffs and waistband
Clean gold-on-black print for the Gut Instinct sigil
Unisex fit
Symbol Meaning
The vertical line represents your inner direction.
The circle represents the moment of awareness.
Together, they form the mark of instinct—
the truth before the explanation.
Gut Instinct | True North Hoodie
$56.99
This hoodie marks it.
Built around the Gut Instinct sigil, the gold compass-line represents the moment when instinct cuts through noise and points you toward truth. No slogans. No clutter. Just a quiet signal you carry with you.
The fabric is soft, structured, and warm enough for late edits, long drives, and cold mornings when clarity usually shows up.
Wear it when you’re moving toward something—
or away from what you’ve outgrown.
Features
Premium mid-weight fleece
Soft interior for everyday comfort
Ribbed cuffs and waistband
Clean gold-on-black print for the Gut Instinct sigil
Unisex fit
Symbol Meaning
The vertical line represents your inner direction.
The circle represents the moment of awareness.
Together, they form the mark of instinct—
the truth before the explanation.
